About Me & my dog
My detective instincts tell me you're here to delve into my experience. Allow me to share the journey of my tenure as CCO at draftLine Buenos Aires, the inhouse creative powerhouse of AB InBev. When they presented the opportunity of open drafLine BUE, I couldn't help but question the notion of an inhouse agency. However, the promise of wielding creative liberty persuaded me to embrace the challenge.
In 2019, I laid the foundation for draftLine BUE, marking the inception of Argentina's pioneering inhouse creative entity. It was a stimulating yet arduous endeavor to assemble the team from scratch, but we've surged significantly, boasting a roster of 35 talented creatives today.
Despite being focused only in beverage market, draftLine has managed to seize the spotlight among the country's most creative agencies, garnering accolades as the most innovative inhouse agency in LATAM at the prestigious One Show, securing an sixth position globally.
Noteworthy projects in our repertoire encompass endeavors such as "Coincidencias" for Quilmes beer during the fervor of the World Cup, "Diego's Farewell" for Quilmes, and "Reverse Label" for Corona, amongst others.
draftLine has afforded me the latitude to address matters beyond the realm of advertising, empowering my involvement in strategic decisions shaping AB InBev's beverage enterprise and propelling us toward efficient resource management.
Before this chapter, my odyssey traversed various agencies, serving as ECD at BBDO Argentina, Creative Lead at R/GA, Creative Director at Grey Argentina, and honing my craft as a Copywriter at Del Campo Saatchi & Saatchi and Young & Rubicam, where my journey commenced in 2006.
Throughout the years, our endeavors have garnered a procession of over 500 prestigious awards at festivals spanning the globe, boasting a rich collection of accolades from Cannes Lions, Clio, One Show, D&AD, IxDA, Spikes, NY Festivals, LIA, Ojo de Iberoamérica, Sol de Iberoamérica, Effie Latam, Effie Argentina, Círculo de creatividad argentina, to Lápiz de Platino.
Why is my dog here? Why not?
Most important awards:
2006:
Círculo de Creativos Argentinos: 4 Silvers - 3 Bronzes.
Lápiz de oro
2007:
Cannes lions: 1 Gold - 2 Silvers
Clio: 2 Bronzes
LIA: 1 Gold - 2 Silvers
NY Festivals: 1 Gold - 1 Silver
One Show: Merit
Tulipán Rabbits was selected to be exposed at Louvre Museum.
2008:
Young & Rubicam: Best idea of the global network.
Ojo de Iberoamérica: Gold - Silver - Bronze
FIAP: Gold - 2 bronzes
2009:
Cannes: Finalist
Sol de Iberoamérica: Bronze
Ojo de Iberoamérica: Silver. - Bronze
FIAP: Silver - Bronze
Círculo de creativos Argentinos: Bronze
2011:
Cannes: Bronze x2
Clio: Gold
ADC: Silver
Ojo de Iberoamérica: Gold
Wave: Grand Prix
2012:
Cannes: Silver
Sol de Iberoamérica: Silver
Ojo de Iberoamérica: Silver
2013:
Cannes: Finalist
LIA: Silver - Bronze
Sol de Iberoamérica: Gold
Ojo de Iberoamérica: Gold
2014:
Ojo de Iberoamérica: Gold
Fiap: Gold
Círculo de Creativos Argentinos: Gold -Silver
2015:
Cannes: 2 Golds / 2 Silvers / 3 Bronzes
Clio: 2 Silvers / 2 Bronzes
D&AD: Graphite Pencil
Spikes Asia: Grand Prix
Ojo de Iberoamérica: Grand Prix
Fiap: Grand Prix
Wave: Grand Prix
2016:
Cannes: Silver
Ojo de Iberoamérica: Bronze
Círculo de Creativos Argentinos: Silver / Bronze
2017:
Clio: Gold / Silver
ADC: Silver
One Show: Bronze
IxDA: Best in show
Círculo de creativos argentinos: Titanium / Gold
+Digital: 4 golds
2018:
Círculo de creativos argentinos: Gold
+Digital: Bronze
2019:
Cannes: Bronze
Effie: Gold/ Silver / Bronze
Ojo de Iberoamérica: 2 Bronzes
Círculo de creativos argentinos: Grand Prix / Gold / Silver
Lápiz de oro: Gold
+Digital: 2 golds - 2 silvers - 4 bronzes.
2020:
PHNX by Adforum: 2 bronzes
Gerety: Silver
Ojo de Iberoamérica: 2 golds / 6 silvers / 8 bronzes / Best Argentinian creative / Best Argentinian agency.
Effie: 2 Silvers / 2 Bronzes
Círculo de Creativos Argentinos: 4 golds / 3 silvers / 5 Bronzes
+Digital: Gold / Silver / Bronze
2021:
Cannes: Gold
Clio: Bronze
Effies Latam: 2 golds
Effies Argentina: 1 gold / 3 silvers / 2 bronzes
Ojo de Iberoamérica: 3 golds / 3 silvers / 9 bronzes / Best Argentinian creative / Best Argentinian agency.
Smarties: 1 GP / 1 gold
Círculo de Creativos Argentinos: 5 golds / 4 Silvers / 6 Bronzes
2nd most creative agency in the country / Top 25 in the world / 3erd most creative in-house studio in the world (TOP FICE Ranking)
2022
Clio: Silver / Bronze
One Show: Silver / Bronze / 4 merits
Effie Latam: Bronze
Effie Argentina:: Gold / Silver / Bronze
Ojo de Iberoamérica: Gold / Silver / Bronze x 13
Círculo de Creativos Argentinos: Grand Prix x 2 / Gold x 9 / Silver x 13 /
Bronze x 16
2nd most creative agency in Argentina.
2023
Cannes: Bronze x 3
Clio: Silver x 2 / Bronze
One Show: Bronze / Merit x 8
El Sol de Iberoamérica: Grand Prix / Gold x 2