About Me & my dog
My detective instincts tell me you’re here to snoop around a bit about my experience. Well, let’s get comfortable, and I’ll walk you through it.
Currently, I’m a partner, co-founder, and CCO at Zurda, an independent creative agency that kicked off in April 2024, alongside Denise Orman (co-founder and CEO). The idea of launching my own agency came after I founded draftLine Buenos Aires, AB InBev’s in-house agency in 2019, turning it into the first of its kind in the region, with an obsessive focus on creative excellence, topping all the national rankings. Founding draftLine and being on the brand side helped me see the behind-the-scenes: understanding what brands truly need and how the teams managing them operate. Spoiler alert: from the agency side, we tend to think we’ve got it all figured out, but when you’re on the inside, you realize you barely get 10% of what the brands actually need.
After five incredibly successful years, turning draftLine from an idea into a team of almost 200 people, and launching campaigns that became some of the most iconic in AB InBev Argentina’s history, I felt ready to take the next step: starting my own agency. That’s how Zurda was born (yes, it’s a nod to the left feet of Maradona and Messi), with an in-house mindset and a belief that creativity goes way beyond advertising, getting involved in every aspect of our clients’ businesses, not just communication. In these first few months, we’ve built a team of 40 people and are already working with brands like Pepsico, Netflix, Tulipán Condoms, Cepas Argentinas, OSDE, BBVA, Lala, YPF, and Unilever. We’ve also developed campaigns that have made waves both nationally and internationally (you can check them out in the “Work” section).
Before this adventure, I made some stops at various agencies: I was ECD at BBDO Argentina, Creative Lead at R/GA, Creative Director at Grey Argentina, and started my career as a Copywriter at Del Campo Saatchi & Saatchi and Young & Rubicam back in 2006.
Over the years, I’ve been honored as Argentina’s Best Creative at El Ojo de Iberoamérica in 2020, 2021, and 2023, and I also ranked among the top 5 creatives in the region in 2023.
My work has been recognized at festivals worldwide, earning over 700 awards in top competitions such as 18 Cannes Lions, Clio, One Show, D&AD, IxDA, Spikes, NY Festivals, LIA, Ojo de Iberoamérica, Sol de Iberoamérica, Effie Latam, Effie Argentina, Círculo de Creatividad Argentina, and even a few Lápiz de Platino to brighten up the trophy shelf.
And why is my dog here? Why not? He’s got a creative side too.
Most important awards:
2006:
Círculo de Creativos Argentinos: 4 Silvers - 3 Bronzes.
Lápiz de oro
2007:
Cannes lions: 1 Gold - 2 Silvers
Clio: 2 Bronzes
LIA: 1 Gold - 2 Silvers
NY Festivals: 1 Gold - 1 Silver
One Show: Merit
Tulipán Rabbits was selected to be exposed at Louvre Museum.
2008:
Young & Rubicam: Best idea of the global network.
Ojo de Iberoamérica: Gold - Silver - Bronze
FIAP: Gold - 2 bronzes
2009:
Cannes: Finalist
Sol de Iberoamérica: Bronze
Ojo de Iberoamérica: Silver. - Bronze
FIAP: Silver - Bronze
Círculo de creativos Argentinos: Bronze
2011:
Cannes: Bronze x2
Clio: Gold
ADC: Silver
Ojo de Iberoamérica: Gold
Wave: Grand Prix
2012:
Cannes: Silver
Sol de Iberoamérica: Silver
Ojo de Iberoamérica: Silver
2013:
Cannes: Finalist
LIA: Silver - Bronze
Sol de Iberoamérica: Gold
Ojo de Iberoamérica: Gold
2014:
Ojo de Iberoamérica: Gold
Fiap: Gold
Círculo de Creativos Argentinos: Gold -Silver
2015:
Cannes: 2 Golds / 2 Silvers / 3 Bronzes
Clio: 2 Silvers / 2 Bronzes
D&AD: Graphite Pencil
Spikes Asia: Grand Prix
Ojo de Iberoamérica: Grand Prix
Fiap: Grand Prix
Wave: Grand Prix
2016:
Cannes: Silver
Ojo de Iberoamérica: Bronze
Círculo de Creativos Argentinos: Silver / Bronze
2017:
Clio: Gold / Silver
ADC: Silver
One Show: Bronze
IxDA: Best in show
Círculo de creativos argentinos: Titanium / Gold
+Digital: 4 golds
2018:
Círculo de creativos argentinos: Gold
+Digital: Bronze
2019:
Cannes: Bronze
Effie: Gold/ Silver / Bronze
Ojo de Iberoamérica: 2 Bronzes
Círculo de creativos argentinos: Grand Prix / Gold / Silver
Lápiz de oro: Gold
+Digital: 2 golds - 2 silvers - 4 bronzes.
2020:
PHNX by Adforum: 2 bronzes
Gerety: Silver
Ojo de Iberoamérica: 2 golds / 6 silvers / 8 bronzes / Best Argentinian creative / Best Argentinian agency.
Effie: 2 Silvers / 2 Bronzes
Círculo de Creativos Argentinos: 4 golds / 3 silvers / 5 Bronzes
+Digital: Gold / Silver / Bronze
2021:
Cannes: Gold
Clio: Bronze
Effies Latam: 2 golds
Effies Argentina: 1 gold / 3 silvers / 2 bronzes
Ojo de Iberoamérica: 3 golds / 3 silvers / 9 bronzes / Best Argentinian creative / Best Argentinian agency.
Smarties: 1 GP / 1 gold
Círculo de Creativos Argentinos: 5 golds / 4 Silvers / 6 Bronzes
2nd most creative agency in the country / Top 25 in the world / 3erd most creative in-house studio in the world (TOP FICE Ranking)
2022
Clio: Silver / Bronze
One Show: Silver / Bronze / 4 merits
Effie Latam: Bronze
Effie Argentina:: Gold / Silver / Bronze
Ojo de Iberoamérica: Gold / Silver / Bronze x 13
Círculo de Creativos Argentinos: Grand Prix x 2 / Gold x 9 / Silver x 13 /
Bronze x 16
2nd most creative agency in Argentina.
2023
Cannes: Bronze x 3
Clio: Silver x 2 / Bronze
One Show: Bronze / Merit x 8
El Sol de Iberoamérica: Grand Prix / Gold x 2
Ojo de Iberoamérica: Grand Prix x 2 / Gold x 10 / Silver x 4 / Bronze x2
Círculo de Creatividad Argentina: Gold x 5 / Silver x 8 / Bronze x 11